Creating a Better Business Culture, with Robert Glazer

 

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, and Inc. Magazine’s Best Place to Work.

Bob is a columnist for both Forbes and Inc. and many other leading publications. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 35,000 leaders worldwide.

He recently authored the international bestselling book, Performance Partnerships and is a sought-after speaker by companies and organizations around the world.

Bob serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founder of The Fifth Night charitable event.

What you’ll learn about in this episode:

  • How the tech industry is leading the way in creating a better culture model
  • Robert’s advice for business leaders wanting to modernize their corporate culture
  • Why aligning your business culture with your personal values is so crucial at every level of your organization
  • How forming a clear and consistent culture will help you attract the right applicants
  • Why cultural consistency matters, and how to avoid the pitfalls of inconsistency
  • The four key elements for encouraging the capacity for growth in your team’s personal and professional lives
  • How Robert’s tool “The Whole Life Dashboard” can help you align your personal and professional values and focus on achieving your goals
  • Why our education system needs to adapt to changes in today’s business world
  • The kinds of challenges Robert faces in his professional life and how he navigates them
  • Robert’s strategies for adapting to change in a complex business environment
  • Why culture, consistency. and accountability go hand-in-hand

Ways to contact Robert: