04.10.2019 Sharon Spano, Ph.D.

Marketing Million Dollar Apps, with Sean Casto

 

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped Thousands of apps reach Millions in Downloads. He has worked with many Million Dollar apps such as Flyp, OverKill 2, Gadget Flow, and even Billion Dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world's best online mobile app marketing program.

Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to Millions of Downloads and Sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press.

What you’ll learn about in this episode:

  • How Sean came to be a leader in the field of app marketing, and why he feels passionate about what he does
  • How Sean began recognizing the commonalities between the most successful apps, and how he developed marketing strategies around those commonalities
  • Why the development of an app only takes days now, rather than weeks or months, and why that has changed the marketplace
  • What Sean defines as the seven pillars of success for an app, starting with a clear vision
  • Why Sean believes there is no million dollar app idea, only a million dollar app marketing strategy
  • How Sean's team partners with app creators to better accelerate their growth and brand recognition
  • Why the passion Sean feels for his work means it never really feels like work, and how he balances his work and personal life
  • What early lessons Sean learned about finances that shaped his views on the exchange of time and money
  • Why Sean believes that value impact is the deeper focus of his life right now, and how he finds time for self-care activities
  • What challenges Sean faces in his business, and what steps he is taking to meet those challenges
  • How Sean maintains focus and moves past the "distractions of opportunity", and how to get a free physical copy of Sean's book, "App Secrets"

Additional resources:

Published by Sharon Spano, Ph.D. April 10, 2019