Welcome to another episode of the Other Side of Potential. We’re glad you joined us! Today we speak with Tom Schwab: entrepreneur, author, and pioneer of podcast interview marketing. As an engineer, a Navy Veteran, and a Nuclear Propulsion Plant Operator, Tom thinks differently, and during our conversation, he reveals the mindset that has set him apart.
Tom shares his belief that funnels often do more harm than good, and tells us why the best things in life come through conversation. We touch on how connecting via technology differs between generations, how to navigate intergenerational conflict, and unpack the sentiment that content is King, but context is God. You’ll learn why Tom believes that digital can never take the place of analog, and how mistakes and glitches can end up working in your favor. You’ll hear why relationships are the ultimate currency and what the process of working with Interview Valet entails, before discovering what sets the Interview Valet experience apart from others that are similar. Thanks for tuning in!
What you’ll learn about in this episode:
- An introduction to today’s guest, Tom Schwab.
- What has motivated him to publish his second book, One Conversation Away: A Manifesto for a Rich Life and a Profitable Business.
- Why he believes that the best things in life come through a conversation, not a funnel.
- Defining a funnel as an example of a way to engage in tactics before strategy.
- Where funnels do more harm than good: where customer value and lifetime value is higher.
- How native digitals and native analogs differ in their relationship to connecting via technology.
- Navigating intergenerational conflict in family-owned businesses.
- How practicing curiosity can bring peace.
- A bit about the content of his book and what motivated him to write it.
- Why relationships have always been the biggest currency to Tom.
- What it means to say that ‘content is king but context is God.’
- How mistakes and glitches can end up working in your favor.
- Why Tom believes that digital can never take the place of analog.
- Where connections occur: between the meeting space.
- Tom’s advice for people who are in affinity groups: be intentional and take the lead.
- Why relationships are the ultimate currency.
- What the process of working with Interview Valet entails.
- Aspects that differentiate Interview Valet: a focus on results and strategy, rather than random exposure.